When I was six, I used to beg the babysitter to let me stay up and watch Mission: Impossible. I was fascinated by the precision planning and the tense moments when they would cut the red (no, the blue!) wire in an elaborate bomb defusing...
Do you know why you've added social media to your marketing, or are you still playing Whack-a-Mole? Align your business objectives with appropriate marketing strategy, then add social media tactics to your traditional tactics, and you can...
Is it possible for a mass of fans to create anything resembling good music? That's the question Coca-Cola and Fruttare are trying to answer. Both brands are engaged in "crowdsourcing" songs, using different methods to gather the input from...
Do you ever see guest bloggers on your favorite site and think "gee, I wish I could do that!" Guest blogging flexes your writing muscles, builds relationships, and gets exposure for you and your business if done correctly. And now that Google is...
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